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What is a Swing State?

Mary McMahon
By
Updated May 17, 2024
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A swing state is an American state in which both candidates in a Presidential election have a reasonable chance of winning, because support is almost evenly divided. The opposite of a swing state is a “safe state,” in which one candidate has a demonstrably clear majority, ensuring that the state will go to him or her. As one might imagine, swing states tend to receive a great deal of attention during election years, because they can make or break the outcome of an election.

There are a number of reasons why the citizens of a swing state have such divided loyalties. Often, one candidate has a stronghold in a particular region of the state; classically, a Democratic candidate is supported by urban residents, while a Republican candidate can capture a large segment of the rural vote. Because these populations are often roughly equal, the state ends up being divided. In other instances, the distribution may be much more even, with most counties split roughly down the middle in terms of who they support.

You may also hear a swing state called a purple state, in a reference to the red and blue colors used on maps to identify election results; the implication is that the swing state is so perfectly split that the colors blend to turn the state purple, instead of decisively red or blue. Swing states are also known as battleground states, in a reference to the immense amount of money, times, and resources sunk into such states in the hopes of winning the vote; the margin in a battleground state can sometimes be very small, so it's an instance where every vote counts.

As a general rule, swing states are identified very early in the election cycle, allowing candidates to focus specifically on them, often largely ignoring the safe states. Politicians might make a token visit to states which support them early on in the election cycle, but they invest the bulk of their campaign time in the swing states, mobilizing volunteers and staffers to get out the vote in their favor while holding rallies, attending events, and generally putting themselves in the public eye.

Because swing states are so important, they are often a topic of interest in the larger community as well. The results of opinion polls and primaries in these states are followed closely in the news, in the hopes of garnering information about how these states might go in the general election. People also travel from all over the country to work in swing states in the months and weeks leading up to the election, supporting their candidates with phone calls, door to door canvassing, and other techniques.

UnitedStatesNow is dedicated to providing accurate and trustworthy information. We carefully select reputable sources and employ a rigorous fact-checking process to maintain the highest standards. To learn more about our commitment to accuracy, read our editorial process.
Mary McMahon
By Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a UnitedStatesNow researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

Discussion Comments

By Vincenzo — On Jun 16, 2014

@Markerrag -- that is true, but you can't blame political parties from treating safe states that way. If those parties are certain of the way people will vote, why bother spending money in them? Sure, you'll get some political ads and such spent in all states, but pulling in those swing states in elections is what makes the difference between winning and losing.

By Markerrag — On Jun 15, 2014

I had the rare privilege of watching my state go from a swing state in the 1980s to a safe one in the past few elections. It is a lot more fun living in a swing state during national elections as politicians tend to show up, make speeches and court the voters like crazy.

Why you live in a safe state, that doesn't happen as much. Neither party much bothers with courting voters -- one party knows it has votes all sown up while the other dedicates its resources to states where it might win. The result is less enthusiasm during elections and less direct contact between politicians and voters. That is a shame.

Mary McMahon

Mary McMahon

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a...

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